The coffee roast level is one of the first things Americans notice on a bag of coffee, but what does it actually tell you?
Many people assume a darker roast means more caffeine or a stronger cup of coffee. Others think light roast tastes weak. In reality, the roast level has more to do with flavor, aroma, body, and the overall coffee experience than it does with strength.
Whether you're just beginning your coffee journey or looking to find your perfect cup, understanding roast levels will help you choose a coffee you'll truly enjoy time and time again.
What Are the Different Coffee Roasts?
All coffee beans actually start out green. After they're harvested and processed, they're roasted at high temperatures to develop the flavors and aromas we associate with coffee. As the beans roast, they undergo chemical changes that caramelize natural sugars, reduce moisture, and unlock hundreds of flavor compounds.
The roast level exists on a spectrum, but the main three coffee roast types are light roast, medium roast, and dark roast. The longer the beans are roasted, the darker they become and the more their flavor profile changes.

Light Roast Coffee
Light roast coffee beans spend the least amount of time in the roaster, preserving more of the coffee bean's original characteristics.
What to Expect
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- Bright, lively acidity
- Floral and fruity flavors
- Tea-like body
- Pronounced origin characteristics
- Dry bean surface (no visible oils)
Light roasted coffee is popular among specialty coffee drinkers because it highlights the unique flavors of the coffee's origin.
If you enjoy citrus, berries, floral aromas, or delicate sweetness, a lighter roast may be your favorite.
Medium Roast Coffee
Medium roasted coffee strikes a balance between preserving the bean's natural flavors and developing sweetness through roasting.
What to Expect
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- Balanced flavor
- Smooth body
- Moderate acidity
- Chocolate, caramel, and nutty notes
- Clean finish
For many coffee lovers, medium roast is the sweet spot. It's versatile enough for espresso, drip coffee, pour-over, French press, and milk-based drinks while still allowing the coffee itself to shine.
Many Italian coffees (including several Caffè Borbone blends) fall into this category because they offer exceptional balance without overwhelming bitterness.
Dark Roast Coffee
Dark roasted coffee spends more time developing rich, bold flavors during roasting.
What to Expect
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- Bold, full-bodied flavor
- Lower perceived acidity
- Toasted, cocoa, and smoky notes
- Rich mouthfeel
- Oily bean surface
Dark coffee is excellent for those who enjoy a robust espresso or a coffee that stands up well to milk in lattes and cappuccinos.
Does Dark Roast Have More Caffeine?
Surprisingly, no! One of the biggest coffee myths is that darker coffee contains more caffeine.
The roasting process has very little impact on caffeine content. In fact, light and dark roasts contain similar amounts of caffeine. What changes dramatically is the flavor. If you're choosing a blend based on caffeine alone, the type of coffee roast shouldn't be your deciding factor.
Which Types of Coffee Roasts Are Best?
When it comes to coffee, there isn't a wrong choice! The best roast depends entirely on your personal taste.
Choose a light roast if you enjoy bright acidity, fruity flavors, floral aromas, and a delicate profile.
Choose a medium roast if you enjoy balanced flavor, chocolate and nutty notes, a smooth finish, and versatility.
Choose a dark roast if you enjoy bold espresso, rich body, lower perceived acidity, and intense roasted flavors.

Finding Your Perfect Roast
The best way to discover your favorite roast level is simply to taste a few different styles.
If you enjoy balanced sweetness and versatility, start with a medium roast, like Caffè Borbone's House Blend or Crema Superiore. If you're looking for something brighter, our Breakfast Blend offers a light-medium profile that's easy to enjoy. And if bold, rich espresso is what you crave, our darker Neapolitan blends, like Miscela Oro and Miscela Rossa, are ready to deliver.
Coffee isn't one-size-fits-all, and that's what makes exploring it so enjoyable!
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