Promoting sustainability also means taking care of those who, at the origin of the coffee chain, are committed to improving the yield and quality of the crops, as well as the quality of life of the people who work in the sector, supporting fair and inclusive ways of working and contributing to global challenges with sustainable agricultural practices.

Mwanyi Women and Youth Project – Mwanyi in the local Ugandan language it means coffee – is a project born in 2022 which, thanks to an important contribution lasting five years, aims to increase the participation of young people and women in the sustainable production of coffee, increasing employment, ensuring better product quality, improving profitability for small producers with access to fair trade and fighting precariousness and rural exodus. Financial literacy, skills in sustainable cultivation and facilitation of access to credit are the main levers aimed at the population aged 23 to 59. The final goal of the project is to build a raw material certification system from scratch grown locally as well as realizing a project of high value for the Ugandan social fabric. Uganda, a country among the largest coffee producers in the world, does not currently have a certified production chain and the project, carried out in partnership with OFI, an intermediary for the purchase of raw materials, will make it possible to implement a key project for the whole country. A solid project that is born in the value chain of the company itself to add economic value for an entire country. Transferring value along the value chain.